Do you want to become a travel content creator without having to post every day? Maybe you don’t want to have to show up on social media 24/7 in order to grow your business.
Whether you’re camera-shy or you’re tired of posting consistently, the good news is you don’t have to post on social media in order for people to find your travel content. And it’s a lot easier than you may think.
Here’s how travel content creators can get discovered without posting every day.
Why You Need Searchable Content
The key to creating travel content that gets discovered is producing content that gets found rather than seen.
When you create content on Instagram and Facebook, your audience sees it as you post it. This means that you will have to constantly post fresh new content. The algorithms favor creators who are constantly sharing.
But when travel content creators produce content that gets found, your content will continue to appear in search engines.
If you’re wondering how to get your travel content discovered, you just need to switch your strategy. This is why I highly recommend blogging and Pinterest to anyone who wants to start a successful travel business.
And the best part about it? Your blog posts and pins will continue to gain search traffic over time, making them a long-term strategy.
Rather than creating new content day-to-day on Facebook, Instagram, and other social media platforms, your blogs and pins will become an ecosystem that continues to gain organic traffic and drive new users to your website.
The truth? Creating searchable, evergreen content is the smartest thing a travel content creator can do to build a successful business.
How Pinterest Helps Drive Blog Traffic
Think of your travel blog as a destination and Pinterest as a road that leads people there.
For example, pretend you create a blog post titled: “10 Best Things to Do in Rome”
You can create several pins related to your post, such as “Top Things to Do in Rome,” “The Ultimate Rome Itinerary,” “First-Time Guide to Rome, Italy,” and “Planning a Rome Vacation? Start Here!”
Each pin leads back to your travel blog. Now you’ve created multiple searches that can all lead people to your content. When someone clicks on your pin and visits your blog, the following benefits happen:
- People subscribe to your newsletter.
- They click affiliate links.
- They purchase your products.
- Hotels and other travel brands may want to collaborate with you (if you’re a travel UGC creator or travel influencer).
It all becomes a part of your brand’s ecosystem, which is important if you want to be a successful travel content creator. This is how you fulfill your dreams and make money traveling!
Set It & Jet It Can Help You Get Started
Knowing you don’t want to post every day in order to make money as a travel content creator is one thing. But actually building a visibility system that continues working when you log off is another.
Set It & Jet It is my $17 jump-start guide to using Pinterest and blogging to help get your travel content discovered. The knowledge you’ll gain will help you create searchable content that helps you earn money and create opportunities long after you publish it.
What are you waiting for? Download Set It & Jet It today to build a successful business as a travel content creator!
